Every engagement ring store has their niche. For some it is mass producing high volumes of rings to serve the masses, for others it is more about the experience of creating unique custom made engagement rings.
Which store is right for you?
Ultimately this is something that you can only decide for yourself. Before venturing out on the hunt for the perfect engagement ring, it is important you decide what sort of engagement ring store suits your style and tastes.
Mass market jewellery stores are not really interested in customising engagement rings. It is much easier for them to push you into a one size fits all solution, than create something for you that is individual as you are. Much like getting something out of a vending machine, where it is immediately replaced with an identical copy, chain stores have set lines of jewellery.
Are mass market engagement ring jewellery stores cheaper?
It might actually surprise you to find out that these mass market jewellery chain stores are not as cheap as you might think. The truth is, in this world you get exactly what you pay for. If I wanted to make mass produced diamond engagement rings with low quality diamonds, I could. I just choose not to, because it doesn’t excite me, or fulfil my artistic drive.
Unfortunately some guys have the mistaken impression that just because their local jewellery store has multiple stores in different locations, it must mean that they are good quality. You might even ask yourself “how could they be in business if they weren’t doing something right?” The answer is, they are fulfilling a certain need in the market.
The mistake is to choose this as an option without properly comparing the difference to an engagement ring specialist store. Choosing an engagement ring is one of life’s significant purchases that is rarely sold or traded. So it is vital to weigh up all the benefits of having a custom made engagement ring, and understanding all the extra benefits you get by going to an engagement ring specialist. The biggest advice I can give you here is to visit an engagement ring specialist to see the difference before you make your final decision.
What can you hope to expect from an engagement ring specialist store?
Jewellery Store Service – A level of service, none like you have ever seen before. Where you are treated as someone who has just began something special – the journey of a lifetime. Something that you will look back on in years to come and remember that time when… If that is something that is important to you, then seeking out an engagement ring specialist is something that should be high on your check list.
Engagement Ring Wow factor – Engagement ring specialists, don’t sell watches or 9ct chains & bracelets. They specialise in creating phenomenal engagement rings. An engagement ring specialist store should not only have an amazing selection of unique engagement rings, but also an impressive collection of loose diamonds for you to look at and compare side by side.
Diamond Experts – If you needed to have a heart operation, you wouldn’t go to a general GP. It’s the same for diamonds. If you want to have a diamond that really pop’s, choose a high performance diamond. What makes one diamond sparkle more than another is something a diamond expert should be able to explain to you. It is extremely reassuring to have someone there who can explain all the subtle differences not just in quality but value as well. To get the most amazing diamond, it is really important to make sure you are only paying for a difference that you can see, and not one that just exists on paper.
An engagement ring is something that you will have for a long time, so it is crucial to make sure you have all the information you need to make the best informed decision. If proposing with an amazing engagement ring is something that is important to you, make sure you invest a little more time to compare all the options. The extra effort you put in now will definitely be worth it, in years to come, when you look down at your engagement ring, and see how happy your fiancée is. If you would like to book an appointment, please email me for a design consultation.